Great American Media Launches 'America Sings the Anthem' with Oklahoma's Ford Burget
Event summary
- Great American Media introduces 'America Sings the Anthem' initiative on July 4, 2026.
- 11-year-old Ford Burget from Oklahoma will be the first featured voice, singing 'The Star-Spangled Banner'.
- The initiative aims to showcase diverse voices across America for a yearlong celebration of the country's 250th birthday.
- Ford Burget gained national attention earlier this year for his rendition at an Oklahoma Sooners softball game.
The big picture
Great American Media's 'America Sings the Anthem' initiative aligns with its broader strategy of celebrating faith, family, and country. Following the success of 'America Reads the Bible,' this new program aims to foster a sense of unity and patriotism among viewers. The move underscores the company's commitment to creating meaningful shared experiences, potentially strengthening its position in the competitive media landscape.
What we're watching
- Audience Engagement
- How the initiative will impact viewer engagement and loyalty for Great American Family.
- Content Strategy
- Whether the focus on patriotic content can sustain long-term viewership trends.
- Brand Positioning
- The pace at which Great American Media can differentiate itself in the faith and family entertainment sector.