Great American Media Hires Faith Outreach Executive to Expand Community Ties
Event summary
- Jennifer Nickerson appointed Vice President of Ministry & Community Engagement at Great American Media on June 23, 2026.
- Nickerson brings over two decades of experience in ministry leadership and professional communications.
- She will lead outreach efforts with churches, ministries, and faith-based organizations nationwide.
- Great American Media operates a portfolio of family-friendly entertainment brands including Great American Family, Pure Flix, and GFAM+.
The big picture
Great American Media's hire of Jennifer Nickerson underscores its commitment to deepening ties with faith communities, a strategic move as traditional media companies increasingly target niche audiences. The appointment comes amid growing competition in faith-based streaming services, where content differentiation and community engagement are key differentiators.
What we're watching
- Strategic Alignment
- How Nickerson's dual expertise in ministry and communications will shape Great American Media's content strategy.
- Audience Expansion
- Whether the focus on faith communities can drive subscriber growth for Pure Flix and GFAM+.
- Competitive Positioning
- The pace at which Great American Media can differentiate itself in the crowded faith-based entertainment space.