Great American Media Expands Holiday Programming with Two New Seasonal Events
Event summary
- Great American Media launches two holiday programming events starting June 26, 2026: Great American Christmas in July and Miracles of Christmas.
- The Trouble with Mistletoe, starring Jillian Murray and Brett Varvel, premieres July 9 on Great American Pure Flix and July 11 on Great American Family and GFAM+.
- Miracles of Christmas debuts on Great American Faith & Living, featuring faith-centered holiday content.
- Great American Media has produced over 100 original holiday movies since 2021.
- A new 24/7 Great American Christmas channel is now available on GFAM+.
The big picture
Great American Media is doubling down on its niche in faith and family entertainment by expanding its holiday programming. The launch of two new seasonal events and a dedicated Christmas channel reflects a strategic bet on year-round holiday content, capitalizing on a growing demand for uplifting, values-driven storytelling. The company's rapid growth since 2021 positions it as a key player in the faith-based media sector, though it faces challenges in differentiating itself in an increasingly competitive streaming market.
What we're watching
- Content Differentiation
- How Great American Media's faith and family-focused holiday content will compete in a crowded streaming landscape.
- Audience Engagement
- Whether the year-round Christmas channel on GFAM+ can sustain viewer interest beyond traditional holiday seasons.
- Strategic Expansion
- The pace at which Great American Media can scale its original content library while maintaining audience loyalty.
Related topics