G6 Hospitality Launches Studio 6 Plus to Capture Extended-Stay Demand
Event summary
- G6 Hospitality launched Studio 6 Plus, a new extended-stay brand targeting the upper-economy segment.
- Properties will feature interior corridors for enhanced security and full kitchens with premium amenities.
- ADR targets range from $75–$90 in most markets, with RevPAR targets around $60 - $70.
- The brand was unveiled at G6 Hospitality's Annual Franchisee Convention in Cancún, Mexico on April 29, 2026.
The big picture
G6 Hospitality's launch of Studio 6 Plus reflects the growing demand for extended-stay accommodations among professionals like traveling nurses, skilled tradespeople, and technicians. The brand's focus on security, space, and comfort aligns with broader industry trends toward more residential hotel experiences. With nearly 1,500 locations under its existing brands, G6 Hospitality is leveraging its franchise model to expand into higher-margin segments.
What we're watching
- Market Penetration
- How quickly Studio 6 Plus can capture market share in the competitive extended-stay segment.
- Franchisee Adoption
- Whether franchisees will embrace the new fee structure and brand concept.
- Operational Efficiency
- The pace at which streamlined cleaning protocols and tech-forward systems improve profitability.