Fujifilm Adds Gold Toner, Signals Push for Premium Digital Print
Event summary
- Fujifilm has launched metallic Gold toner for its REVORIA PRESS™ EC2100S and SC285S digital presses.
- This expands Fujifilm’s specialty toner portfolio to six options (Silver, White, Pink, Clear, Textured Clear, and Gold).
- The Gold toner can be mixed with CMYK colors to create custom metallic hues.
- Keypoint Intelligence research indicates metallic silver and gold are top embellishments, particularly for business cards, postcards, and brochures.
The big picture
Fujifilm's introduction of Gold toner underscores a broader trend toward premiumization in the digital print market, where print service providers are seeking to differentiate themselves through higher-value embellishments. This move aligns with Fujifilm’s Aspire program, which aims to expand the capabilities of its mid-range presses and capture a larger share of the growing market for customized print solutions. The move also suggests Fujifilm is attempting to combat margin pressure in the printing sector by offering higher-margin products.
What we're watching
- Market Adoption
- The success of the Gold toner hinges on print service providers' willingness to invest in and utilize the new capability, and whether it translates to increased revenue.
- Aspire Program
- The effectiveness of Fujifilm’s Aspire program in driving design adoption and maximizing the value of specialty toners will be crucial for realizing the full potential of the Gold toner offering.
- Competitive Response
- Other digital press manufacturers may accelerate their own specialty toner offerings to counter Fujifilm’s move and maintain market share.
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