Fresh Del Monte Deepens Miami Open Sponsorship with Exclusive Smoothie Offerings
Event summary
- Fresh Del Monte returns as official sponsor of the 2026 Miami Open, running March 15–29 at Hard Rock Stadium.
- Company introduces three new smoothie varieties: Grand Slam Green, Pinkglow® Sunset Serve, and Match Point.
- Sponsorship includes videoboard takeovers and on-court activations during six select matches.
- Fresh Del Monte will run social media giveaways for match tickets and smoothie tastings.
The big picture
Fresh Del Monte's multi-year sponsorship of the Miami Open aligns with the broader trend of food and beverage companies leveraging sports partnerships to target health-focused millennial and Gen Z consumers. The activation builds on the company's recent sustainability awards and trust rankings, reinforcing its positioning as a premium fresh produce provider. With the Miami Open attracting over 400,000 attendees in 2025, this sponsorship represents a significant opportunity to scale brand awareness in a high-profile setting.
What we're watching
- Brand Visibility
- How Fresh Del Monte's courtside activations will impact its brand perception among health-conscious consumers.
- Product Innovation
- Whether the limited-edition smoothie offerings will translate into permanent product lines post-event.
- Sponsorship ROI
- The pace at which Fresh Del Monte can convert event engagement into measurable sales growth.
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