Franklin Templeton Expands Canvas Platform to Third-Party Asset Managers
Event summary
- Franklin Templeton launched its Preferred Partner Program (P3), expanding its Canvas platform to third-party asset managers.
- MFS Investment Management, Federated Hermes, and T. Rowe Price will offer tax-managed versions of their strategies through Canvas.
- Canvas P3 combines traditional alpha and tax alpha within a single portfolio experience.
- The platform supports tax-loss harvesting, tax-aware transitions, and after-tax reporting at the account level.
The big picture
Franklin Templeton's expansion of its Canvas platform to third-party asset managers underscores the growing emphasis on tax-efficient, personalized investing. This move aligns with broader industry trends toward technology-enabled investment solutions and the increasing demand for after-tax performance optimization. With $1.78 trillion in assets under management as of May 2026, Franklin Templeton is positioning Canvas as a scalable solution for advisors seeking to deliver customized portfolios at scale.
What we're watching
- Adoption Pace
- How quickly third-party asset managers will integrate their strategies into the Canvas platform.
- Competitive Response
- Whether competitors will introduce similar tax overlay capabilities to remain competitive.
- Advisor Engagement
- The extent to which financial advisors will leverage Canvas P3 for personalized, tax-efficient portfolios.