OutKick Surges in July 2026, Outpaces Competitors with Triple-Digit Growth
Event summary
- OutKick reported 10.9 million total desktop and mobile unique visitors in July 2026, up 94% year-over-year.
- Total multiplatform views reached 55 million, a 138% increase from the prior year.
- OutKick ranked 21st out of over 350 sports entities in July 2026, surpassing DraftKings, AP News - Sports, and The Ringer.
- Craig Carton signed to host 'The Craig Carton Show,' launching on September 8, 2026, as OutKick integrates into FOX News Digital.
The big picture
OutKick's triple-digit growth in July 2026 underscores the increasing demand for provocative sports content. As FOX News Digital integrates OutKick more deeply into its ecosystem, the platform's ability to leverage its controversial stance on issues like transgender athletes in women's sports could further differentiate it from mainstream competitors. The strategic addition of Craig Carton's show signals a push towards expanding its audio and video content portfolio, aiming to capture a broader audience.
What we're watching
- Content Differentiation
- How OutKick's focus on controversial sports topics will sustain its competitive edge.
- Integration Challenges
- Whether the seamless integration of Craig Carton's show will enhance FOX News Digital's sports offerings.
- Audience Retention
- The pace at which OutKick can convert its growing digital audience into loyal, multi-platform users.
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