OutKick Shatters Social Video Records on Facebook and X in 2025
Event summary
- OutKick recorded over 147 million combined social video views on Facebook and X in 2025, up 61% year-over-year.
- Average monthly total digital multiplatform unique visitors reached 17 million, a 12% increase from 2024.
- The platform secured 5.1 million average monthly desktop and mobile unique visitors, along with 282 million total multiplatform views and 264 million total multiplatform minutes.
- OutKick signed Riley Gaines to a multi-year deal, relaunching her podcast as The Riley Gaines Show under Fox News Media's expansion.
The big picture
OutKick's record-breaking social video performance in 2025 underscores the growing demand for unfiltered, multi-platform sports content. As digital media consumption continues to rise, OutKick's strategic positioning at the intersection of sports, pop culture, and politics could further solidify its role as a key player in the evolving media landscape. The platform's ability to attract high-profile interviewees and talent, such as Riley Gaines, highlights its expanding influence and potential for sustained growth.
What we're watching
- Audience Retention
- Whether OutKick can sustain its rapid growth in social video views and unique visitors amid increasing competition in the digital sports media space.
- Content Strategy
- How OutKick's unfiltered approach to sports, pop culture, and political intersections will continue to differentiate it from traditional sports media outlets.
- Platform Expansion
- The pace at which OutKick integrates new talent like Riley Gaines and leverages Fox News Media's resources to expand its multimedia offerings.
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