Four Seasons Targets Strategic Expansion in Italy, Greece, and Saudi Arabia

Event summary

  • Four Seasons plans to open new hotels in Italy, Greece, and Saudi Arabia in 2026.
  • The company will launch Four Seasons Yachts with inaugural voyages in the Mediterranean, Caribbean, and Adriatic.
  • Four Seasons operates 135 hotels and resorts and 61 residences in 47 countries.
  • 65% of the company's development pipeline includes a residential component.

The big picture

Four Seasons is leveraging its strong brand and long-term investment strategy to expand into high-growth markets. The company's focus on experiential travel and residential offerings aligns with industry trends towards personalized luxury and diversified revenue streams. With a global pipeline of over 60 projects, Four Seasons is positioning itself for sustained growth in the competitive luxury hospitality sector.

What we're watching

Geographic Expansion
How Four Seasons' entry into new markets like Vietnam and Saudi Arabia will impact its global footprint and competitive positioning.
Experiential Travel
Whether the launch of Four Seasons Yachts can sustain high guest satisfaction and repeat rates, similar to the Private Jet Experience.
Residential Growth
The pace at which Four Seasons can scale its residential portfolio, given that 65% of its pipeline includes residential components.

Related topics

Expansion