Founders Row

Founders Row is an investment platform based in Atlanta, Georgia, dedicated to supporting early-stage founders. The company's mission is to back visionary entrepreneurs during their initial, often challenging, years by providing a blend of capital, operational expertise, creative resources, and a robust network. They aim to align the interests of general partners, limited partners, and founders, fostering a collaborative environment for brand scaling.

Central to Founders Row's approach is its unique Founder Partnership Vehicle (FPV), a deal-by-deal investment model tailored to individual brands and founders. This structure allows entrepreneurs to maintain control while gaining access to necessary capital and resources. The firm also offers an integrated ecosystem of advisory, investment, and creative services, including FR Advisory, which provides fractional C-suite expertise across strategy, finance, operations, development, brand, and marketing to a select number of companies. Their portfolio includes brands such as SweatHouz, SculptHouse, Baking Social, Hot Box Pretzels, and Elite Picks.

Launched in September 2025 by entrepreneur and investor Jamie Weeks, who serves as Founder & Managing Partner, Founders Row positions itself to bridge the gap between venture capital and traditional private equity. The company focuses on the critical first three to four years of a company's growth, emphasizing a "founder-first" philosophy that prioritizes founder control and long-term upside. Jess Yuan joined the leadership team as Partner & Chief Operating Officer in January 2026. Recent investments in early 2026 include SculptHouse and Elite Picks.