Microsoft Places Expansion Drives FORTÉ's ISE 2026 Focus
Event summary
- FORTÉ will exhibit at ISE 2026 in Barcelona, February 3-6.
- The company will collaborate with GPA, featuring presentations in the STIM | GPA Stand 2P700 and the GPA Global Lounge.
- Microsoft’s Product Strategy Lead, Brennan McReynolds, will co-present with FORTÉ’s Jason Moulden on Microsoft Places’ impact.
- Microsoft has expanded access to Microsoft Places across core Microsoft 365 and Teams licenses.
- FORTÉ will also showcase Microsoft Copilot adoption strategies in a separate session.
The big picture
FORTÉ's presence at ISE 2026, coupled with Microsoft's expanded Places access, signals a strategic pivot towards scalable hybrid workplace solutions. The move underscores the growing enterprise demand for integrated collaboration platforms, driven by the ongoing shift towards distributed workforces. FORTÉ's focus on Microsoft Places and Copilot suggests a deliberate alignment with Microsoft's broader ecosystem strategy, potentially increasing reliance on a single vendor.
What we're watching
- Adoption Rate
- The actual uptake of Microsoft Places following the expanded licensing will be a key indicator of FORTÉ's potential growth, as wider adoption directly translates to increased demand for FORTÉ's integration services.
- Partner Dynamics
- The strength of FORTÉ’s partnership with GPA, and Microsoft, will determine its ability to effectively reach and serve global customers, particularly given the complexity of international deployments.
- Copilot Impact
- How FORTÉ frames and delivers Microsoft Copilot adoption strategies will influence its positioning within the evolving AI-powered workplace landscape and its ability to differentiate from competitors.
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