Ford's Global CMO Materazzo Departs as Stoneley Takes Interim Role

Event summary

  • Lisa Materazzo, Ford’s global chief marketing officer, will depart on June 1, 2026.
  • Dean Stoneley, global product marketing executive director, is appointed interim CMO.
  • Materazzo led Ford’s global brand strategy under the 'Ready, Set, Ford' banner since 2023.
  • Stoneley previously served as CEO of Ford Canada and FordDirect, with expertise in digital strategy.

The big picture

Ford’s marketing leadership transition comes amid its broader Ford+ plan, which aims to integrate digital experiences and customer loyalty. The shift highlights the importance of stable marketing leadership in executing the company’s growth strategy, particularly as it competes in the evolving automotive market. The interim appointment of Stoneley suggests a focus on maintaining continuity in digital and product marketing.

What we're watching

Marketing Continuity
Whether Stoneley can sustain the momentum of Ford’s 'Ready, Set, Ford' brand strategy during the transition.
Leadership Stability
The pace at which Ford identifies a permanent CMO and the impact on long-term marketing initiatives.
Brand Evolution
How Ford’s marketing direction may shift under new leadership, particularly in digital and product marketing.

Related topics

Automotive