Fogo de Chão Expands Massachusetts Footprint with Peabody Location — Fogo de Chão, Inc.

Event summary

Fogo de Chão opened its third Massachusetts location in Peabody on September 14, 2026.
The new restaurant is located at Northshore Mall and will donate 10% of first-week sales to Citizens Inn Haven From Hunger.
The Peabody location features an open churrasco grill, Market Table, Bar Fogo area, and private dining spaces.
Gabriela Mallory, former General Manager at Fogo de Chão Boston, leads the Peabody team.

The big picture

Fogo de Chão's expansion into Peabody reflects its strategy to strengthen its presence in the Northeast U.S. The move aligns with broader trends in the restaurant industry, where established brands are expanding into suburban markets to capture a wider customer base. The company's focus on community engagement, as evidenced by its donation to Citizens Inn Haven From Hunger, underscores its commitment to local integration. With over 100 new jobs created, the opening also highlights Fogo de Chão's role in local economic development.

What we're watching

Market Penetration: How Fogo de Chão's expansion into Peabody will impact its market share in Massachusetts.
Operational Efficiency: Whether the new location can sustain the same operational standards as existing Fogo de Chão restaurants.
Community Integration: The pace at which Fogo de Chão can integrate into the Peabody community and attract local customers.