Fidelity Expands SMA Lineup with Six New Strategies for Wealth Advisors — FMR LLC (Fidelity Investments)

Event summary

Fidelity added six new custom SMA strategies and two model offerings for RIAs and broker dealers.
New strategies include tax-managed enhanced equity and fundamental equity options.
The SMA lineup now totals 50 off-the-shelf strategies since its 2022 launch.
New model SMAs integrate with unified managed accounts (UMAs) for holistic portfolio management.

The big picture

Fidelity's expansion targets the growing demand for personalized investment solutions among ultra-high-net-worth clients, a segment that has expanded by over 40% in the past decade. The move underscores the industry shift toward more customized, tax-efficient portfolio management as wealth advisors seek to differentiate their services. With $17.9 trillion in assets under administration, Fidelity's scale positions it to capture significant market share in this niche.

What we're watching

Advisor Adoption: How quickly RIAs and broker dealers integrate these new strategies into client portfolios.
Performance Differentiation: Whether Fidelity's tax-managed and active management approaches deliver measurable alpha.
Competitive Response: The pace at which competitors expand their SMA offerings to match Fidelity's scale.