Fidelity Launches Private Markets Model Portfolios and Advisor Education Program
Event summary
- Fidelity introduced two new turnkey model portfolios for private markets exposure: Fidelity Model Portfolios with Private Markets and Fidelity Model Portfolios with Private Markets – ETF Focused.
- The portfolios are available via Envestnet and will expand to additional platforms in coming months.
- Fidelity also launched Alternative NavigatorSM, a CE-accredited education program for advisors on alternative investments.
- Fidelity manages over 65 alternative investment funds totaling $50 billion in AUM.
The big picture
Fidelity's move underscores the growing demand for private markets exposure among wealth managers, who increasingly view alternatives as tools for portfolio differentiation and diversification. With $17.5 trillion in assets under administration, Fidelity is positioning itself to capture a larger share of this evolving market segment. The launch follows a June 2025 introduction of custom model portfolios with alternatives, indicating a strategic push toward comprehensive alternative investment solutions.
What we're watching
- Adoption Pace
- How quickly wealth management firms will integrate these private markets model portfolios into their practices.
- Educational Impact
- Whether the Alternative NavigatorSM program can effectively bridge the knowledge gap for advisors on alternative investments.
- Competitive Response
- How other wealth management platforms will react to Fidelity's expanded private markets offerings.