Flywheel Software LLC (GrowthLoop)

GrowthLoop is a privately held technology company specializing in AI-powered marketing solutions, operating as a composable Customer Data Platform (CDP). Headquartered in New York, NY, its core mission is to empower innovative brands by seamlessly integrating people, data, and artificial intelligence to accelerate revenue growth. The company aims to enable non-technical business teams to directly activate customer data for marketing, sales, and customer service initiatives.

The company's key offerings include its Compound Marketing Engine, Composable AI Decisioning, Engagement Suite, AI Studio, Audiences, and Journeys. These products facilitate agentic AI-powered marketing automation, audience segmentation, and journey orchestration, all built directly on enterprise data clouds such as Snowflake, Google BigQuery, Databricks, and Amazon Redshift. GrowthLoop also provides deep integrations with platforms like The Trade Desk, Moloco, and Audience Acuity, serving enterprise marketing teams and retail and commerce media networks.

In April 2026, co-founders Anthony Rotio and Tameem Iftikhar were appointed Co-Chief Executive Officers, succeeding Chris O'Neill, who transitioned to the board of directors. GrowthLoop launched its Compound Marketing Engine in April 2025 and has since expanded its commerce media offerings with enhanced integrations in August 2026. The company has secured partnerships with major enterprises like Costco for retail media operations and was recognized as the 2025 Google Cloud Partner of the Year. GrowthLoop is a portfolio company of the private equity firm TJC, which strengthened its investment in 2026, alongside a strategic equity investment from River Pines Capital in October 2025.