Fluent, Inc.

Fluent, Inc. is a New York City-based commerce media solutions provider specializing in digital marketing services and customer acquisition. Founded in 2010, the company's mission is to connect brands with consumers through results-based digital marketing, delivering measurable growth powered by data, technology, and compliant first-party engagement. Fluent, Inc. is headquartered at 300 Vesey Street, 9th Floor, New York, NY 10282, US.

The company offers a range of performance marketing solutions, including customer acquisition campaigns, programmatic data offerings, and social media campaigns through its AdParlor platform. A key focus is its Commerce Media Solutions, which integrate targeted advertising into e-commerce and digital media transaction flows on partner websites and mobile applications, leveraging proprietary first-party data and machine learning. Fluent serves over 500 consumer brands, direct marketers, and agencies across diverse industries such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment.

Under the leadership of CEO Don Patrick, Fluent, Inc. has recently undergone strategic shifts, including the sale of its Call Solutions subsidiary in February 2026 to further concentrate on its high-growth Commerce Media Solutions business. This segment demonstrated significant growth, increasing by approximately 101% year-over-year in Q4 2025 and representing 56% of consolidated revenue. The company has also expanded its partnerships, notably with Squire and Rebuy Engine for Shopify merchants, and secured a new $30 million credit facility in December 2025. Fluent, Inc. was recognized on Crain's New York Business 2025 Best Places to Work List.