Florida Association of Realtors

Florida Realtors is the largest professional trade association in Florida, serving over 238,000 members across 51 local and regional Realtor associations. Headquartered in Orlando, FL, its core mission is to support the American dream of homeownership, build strong communities, and shape public policy on real property issues, while fostering order, fairness, and professionalism within the state's real estate industry.

The association provides a comprehensive suite of programs and services, including continuing education, market research, and legislative representation. Members benefit from business contacts, networking opportunities, free legal and tech support, and access to news and marketing resources. Florida Realtors caters to a diverse membership, encompassing residential and commercial agents and brokers, appraisers, real estate counselors, and property managers.

Under the leadership of 2026 President Chuck Bonfiglio Jr. and CEO Margy Grant, Florida Realtors maintains its position as the largest Realtor organization in the country. The association actively engages in legislative advocacy, focusing on critical issues such as taxes, insurance, and housing affordability. Recent reports indicate a resilient Florida housing market in early 2026, with rising sales and prices. The organization also demonstrates a commitment to technological advancement, evidenced by the launch of electronic notices and updates to listing agreements.

Latest updates

Form Simplicity Gains Foothold in Apartment Sector via AAGLA Partnership

Event summary

  • Form Simplicity, a transaction management solution owned by Florida Realtors, has been adopted by the Apartment Association of Greater Los Angeles (AAGLA).
  • AAGLA represents over 10,000 members who collectively manage more than 350,000 rental units in Southern California.
  • Form Simplicity will replace AAGLA’s PDF-based forms library and offer digital lease transaction workflows.
  • AAGLA members will initially receive access to Form Simplicity’s Starter Edition at no cost, with an upgrade path to the Ultimate Edition.
  • Form Simplicity is a 2026 HousingWire Tech100 honoree.

The big picture

This partnership signals a growing trend of real estate associations leveraging technology to enhance member services and streamline operations. The apartment sector, facing increasing regulatory complexity and digital demands, is ripe for automation solutions that reduce errors and improve efficiency. Form Simplicity’s entry into this market, following its success with Realtor associations, positions it to capture a significant share of a large and fragmented market.

What we're watching

Adoption Rate
The success of this partnership hinges on AAGLA members’ adoption of Form Simplicity, and whether the free Starter Edition will drive upgrades to the Ultimate Edition.
Competitive Landscape
Form Simplicity’s expansion into the apartment association space will likely draw attention from competitors offering similar transaction management solutions, potentially leading to pricing pressure or feature differentiation.
Regulatory Impact
As digital lease transactions become more prevalent, regulatory scrutiny around data security and consumer privacy will likely increase, potentially impacting Form Simplicity’s operations and requiring ongoing compliance investments.
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