Floor & Decor Expands Footprint with New Kentucky Store

Event summary

Floor & Decor opened a new warehouse store and design center in Florence, KY, on October 8, 2026.
The store employs 38 associates and is led by Chief Executive Merchant Gena Schobinger.
Grand opening events include a ribbon-cutting ceremony and a PRO event with prizes for trade professionals.
The company now operates 281 warehouse-format stores and five design studios across 39 states.

The big picture

Floor & Decor's expansion into Florence, KY, aligns with its strategy of broadening its retail footprint to capture a larger share of the hard-surface flooring market. The company's focus on serving both homeowners and professionals underscores its dual-pronged approach to market penetration. With over 280 stores nationwide, Floor & Decor is positioning itself as a dominant player in the home improvement sector.

What we're watching

Market Penetration: How the new store will impact Floor & Decor's market share in the Kentucky region.
Operational Efficiency: Whether the company can maintain operational efficiency with the addition of new stores.
Customer Engagement: The pace at which the new store attracts and retains both homeowners and professional contractors.