Flash Sports & Media Inc.

Flash Sports & Media Inc. is a U.S.-based sports and media company focused on creating and monetizing live events, original content, and branded fan experiences across various sports verticals. Its mission is to deliver high-impact sports and entertainment experiences by combining innovation, technology, and world-class production, aiming to unite fans, amplify the emotion of the game, and elevate the industry. Following its acquisition by urban-gro, Inc. (NASDAQ: UGRO), it operates as a key part of the combined entity, which is headquartered in Lafayette, Colorado.

The company creates dynamic and immersive entertainment experiences, integrating subsidiaries like Infinity Esports & Gaming and Dune Bridge to build a global platform for deeper, more innovative, and immersive sports experiences. Its services encompass content creation, event execution, and media distribution, generating revenue through media rights, sponsorships, and digital engagement. Flash Sports & Media Group also provides arena-grade venues for gaming, omnichannel streaming solutions, and in-house studio and event production for multiplatform intellectual properties and branded content, reaching audiences globally from cricket stadiums in India to gaming centers in Latin America.

Flash Sports & Media Inc. recently completed a significant merger, being acquired by urban-gro, Inc. (NASDAQ: UGRO) on February 17, 2026. This strategic acquisition transformed urban-gro, Inc. from a controlled environment agriculture specialist into a diversified sports, media, and experiential marketing platform, with the sports and media business now operating under the Flash brand. The combined entity is expected to change its name to Flash Sports & Media Holdings Inc. or a similar name, with Bradley Nattrass serving as the Chief Executive Officer. This merger aimed to diversify urban-gro's revenue streams and address its financial challenges and Nasdaq listing compliance. Additionally, Flash Sports & Media has integrated Innovative Production Group FZ, LLC (IPG), expanding its portfolio to include commercial rights for T20 cricket leagues, such as the Lanka Premier League.