Five Star Franchising Expands Portfolio with Decorate With Lights Acquisition — Five Star Franchising, LLC

Event summary

Five Star Franchising adds Decorate With Lights as its eighth franchise brand, expanding into the specialty lighting market.
Decorate With Lights offers four services: holiday, permanent roofline, landscape, and event lighting, creating multiple revenue streams.
The global outdoor lighting market is projected to grow from $17 billion in 2024 to $28 billion by 2030, with residential demand leading the way.
Decorate With Lights territories are pre-qualified around 50,000 single-family homes with household incomes above $100,000.
Five Star Franchising now has over 1,700 locations and more than 1,000 franchise owners across North America.

The big picture

Five Star Franchising's acquisition of Decorate With Lights positions it to capitalize on the growing demand for professional lighting solutions. The move aligns with broader industry trends toward home service fragmentation and the shift from DIY to professionally managed services. With over 1,700 locations and a robust support platform, Five Star is well-positioned to scale this new franchise brand.

What we're watching

Market Penetration: How Five Star Franchising will leverage Decorate With Lights to capture a fragmented specialty lighting market dominated by independent operators.
Revenue Diversification: Whether the multi-service model of Decorate With Lights can sustain year-round revenue streams for franchise owners.
Scalability: The pace at which Five Star Franchising can expand Decorate With Lights territories while maintaining operational discipline and support.