Firstup, Inc.

Firstup, Inc. is a privately held American software company headquartered in San Francisco, California, specializing in intelligent communication and engagement platforms for the workforce. The company's core mission is to transform how workers and organizations connect, particularly focusing on bridging communication gaps for deskless and frontline employees. It aims to improve employee experience, boost productivity, enhance retention, and ensure safety and compliance for large enterprises globally.

Firstup's primary offering is its Intelligent Communication Platform, which provides personalized omnichannel communication across various channels including email, mobile apps, intranets, and digital signage. The platform incorporates automated employee journeys, real-time engagement analytics, and AI-powered enhancements, including the Firstup AI suite, to deliver targeted content and insights. Firstup serves a diverse range of large enterprises, including over 40% of Fortune 100 companies, across sectors such as healthcare, manufacturing, retail, and hospitality.

In recent news, Firstup received the 2026 Lighthouse Tech Award for Employee Experience Platform Innovation and expanded its AI Suite with new agentic capabilities in March 2026. The company also appointed Vinod Malhotra as Chief Technology Officer and Jen Franklin as Senior Vice President of Customer Value in December 2025. Bill Schuh serves as the current CEO, while co-founder Nicole Alvino is the Chairwoman of the Board. Firstup has established itself as a market leader in intelligent workforce communication, having surpassed $100 million in Annual Recurring Revenue (ARR) in August 2023 and being recognized as a Leader in the 2023 Gartner Magic Quadrant for Intranet Packaged Solutions.