First Orion and Vodafone Expand Branded Calling to Ireland

Event summary

First Orion and Vodafone have launched INFORM® Branded Calling in Ireland, following prior deployments in the UK and Germany.
The launch leverages Vodafone’s CAMARA-based API integration, requiring no additional development work from First Orion.
78% of Irish adults receive scam communications at least monthly, highlighting the need for trusted business communications.
First Orion’s Global Exchange aims to standardize branded calling deployments across Europe and other international markets.

The big picture

The expansion of branded calling to Ireland underscores the growing need for trusted business communications amid rising scam activity. First Orion and Vodafone’s scalable approach, enabled by CAMARA-based API integration, positions them to address this challenge across multiple European markets. This move aligns with broader industry trends toward enhancing transparency and security in digital communications.

What we're watching

Market Expansion: The pace at which First Orion and Vodafone can extend branded calling to additional Vodafone markets.
Fraud Prevention: Whether the adoption of branded calling can significantly reduce scam-related distrust among consumers.
Technical Integration: How efficiently First Orion’s platform can support future markets through the existing CAMARA-based integration.