First Orion's INFORM Branded Calling Wins 2026 Communications…

Event summary

First Orion's INFORM Branded Calling won the 2026 Communications Solutions Product of the Year Award from TMC.
The solution enables businesses to display their name, logo, and reason for calling on recipients' screens, increasing trust and engagement.
Customers reported up to a 90% increase in engagement, a 21% decrease in declined calls, and a 25% increase in answer rates.
First Orion is headquartered in North Little Rock, Arkansas, and serves leading enterprises and mobile operators worldwide.

The big picture

First Orion's award highlights the growing importance of transparency in communications, as businesses and consumers alike seek to combat the erosion of trust caused by spam and robocalls. The solution's measurable impact on engagement and fraud reduction positions it as a key player in the evolving landscape of voice communication. The recognition by TMC underscores the industry's validation of First Orion's innovative approach to restoring consumer confidence in voice interactions.

What we're watching

Adoption Pace: The pace at which businesses adopt INFORM Branded Calling will determine its market penetration and impact on consumer trust.
Competitive Response: Whether competitors will introduce similar solutions or differentiate with alternative approaches to branded communications.
Regulatory Influence: How regulatory bodies may respond to the increasing use of branded calling solutions in combating fraud and spoofing.