First Horizon Bank Partners with Charlotte Hornets to Distribute 10,000 Basketballs Across Carolinas — First Horizon Corporation (First Horizon Bank)

Event summary

First Horizon Bank named presenting partner of Charlotte Hornets' Bee-Ball for All initiative.
10,000 basketballs to be distributed across North and South Carolina through Boys & Girls Clubs.
Launch event held at Northridge Middle School in Charlotte on July 23, 2026.
Partnership supports second annual Impacting the Carolinas campaign.

The big picture

This partnership reflects a growing trend among regional banks to leverage sports partnerships for community engagement and brand building. With $84.4 billion in assets as of June 2026, First Horizon's strategic move aligns with broader industry efforts to deepen local ties through high-visibility initiatives. The collaboration also underscores the Hornets' commitment to strengthening their presence across the Carolinas.

What we're watching

Community Impact: How First Horizon Bank's investment in youth development will affect its regional brand perception and customer loyalty.
Strategic Alignment: Whether the partnership with Charlotte Hornets can drive meaningful engagement across both organizations' target demographics.
Scalability: The pace at which similar initiatives might expand to other markets where First Horizon operates.