First Horizon Taps USAA Executive Scott Serpico to Lead Product Strategy
Event summary
- First Horizon Corporation appointed Scott Serpico as Senior Vice President, Head of Product on July 23, 2026.
- Serpico will lead strategy for First Horizon Bank's multi-product portfolio including credit cards, deposits, lending, and emerging payments.
- He previously served as executive leader for Consumer Lending at USAA.
- First Horizon reported $84.4 billion in assets as of June 30, 2026.
The big picture
First Horizon's hire of Scott Serpico underscores its push to strengthen its product offerings amid intense competition from both regional and national banks. With $84.4 billion in assets, the company is positioning itself to better serve clients through a more diversified product portfolio. This move comes as regional banks increasingly focus on digital transformation and client-first strategies to differentiate themselves in a crowded market.
What we're watching
- Product Innovation Pace
- How quickly Serpico can drive innovation in First Horizon's product portfolio, particularly in emerging payments.
- Client Acquisition Strategy
- Whether Serpico's expertise from USAA and other institutions will translate into improved client acquisition and retention for First Horizon.
- Competitive Positioning
- The impact of Serpico's leadership on First Horizon's competitive positioning against larger national banks in the southern U.S. market.