First Horizon Taps Veteran Banker Womack as Chattanooga Market President
Event summary
- Lebron Womack, with 15 years at First Horizon and 30 in banking, named Chattanooga Market President.
- Womack previously served as Senior Vice President and Commercial Relationship Manager.
- First Horizon marks 50 years of operations in the Chattanooga market.
- Bank holds $84.4 billion in assets as of June 30, 2026.
The big picture
First Horizon's appointment underscores the strategic importance of Chattanooga, a key market in its Southern U.S. footprint. The move comes as regional banks increasingly focus on deepening relationships through localized leadership. With $84.4 billion in assets, First Horizon is positioning itself to capitalize on middle-market and corporate client growth in the area.
What we're watching
- Market Penetration
- How Womack's local ties and experience will drive growth in Chattanooga.
- Client Retention
- Whether First Horizon can sustain its leadership position amid regional competition.
- Community Impact
- The pace at which Womack's initiatives enhance First Horizon's 'Here for Good' reputation.
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