First Horizon Taps Longtime Leader as Baton Rouge President
Event summary
- Craig A. Netterville named Senior Vice President and Baton Rouge President for First Horizon Bank on July 13, 2026.
- Netterville has served as a leader in the Baton Rouge market for 20 years, most recently heading the Private Client team.
- First Horizon reported $84.1 billion in assets as of March 31, 2026.
The big picture
First Horizon's appointment of a longstanding local leader as Baton Rouge President underscores the regional bank's focus on deepening market penetration through relationship-driven banking. The move comes amid broader industry trends favoring hyper-localized leadership in community banking, particularly in markets where First Horizon competes with both national and regional players.
What we're watching
- Market Penetration
- How Netterville's deep local ties will influence First Horizon's client growth in Baton Rouge.
- Community Engagement
- Whether Netterville's extensive community leadership roles enhance First Horizon's regional reputation.
- Strategic Alignment
- The pace at which First Horizon integrates large-bank capabilities with high-touch service under new leadership.