First Horizon Taps Seasoned Banker to Bolster New Orleans Private Client Business
Event summary
- First Horizon Bank has appointed Rite Moisio as Director of Private Client Banking for the New Orleans market.
- Moisio previously held leadership roles at Hancock Whitney, most recently as Senior Vice President and Team Lead for New Orleans Wealth Management.
- Prior to Hancock Whitney, Moisio worked at JP Morgan Chase as a Vice President and Private Banker.
- First Horizon Bank has $83.9 billion in assets as of December 31, 2025.
- Moisio has cultivated extensive client relationships across the Gulf South region.
The big picture
First Horizon's strategic focus on expanding its Private Banking presence in the Southern U.S. is evident in this hire. The appointment of a seasoned executive like Moisio, with deep local connections and a history of success at competitors, signals a deliberate effort to gain market share. This move underscores the ongoing competition for high-net-worth client assets within the Gulf South region, a key battleground for regional banks.
What we're watching
- Client Migration
- The success of this hire hinges on Moisio's ability to attract clients from competitors like Hancock Whitney and JP Morgan Chase, and the speed at which she can integrate them into First Horizon’s private banking services.
- Team Building
- Moisio’s track record of building high-performing teams will be critical; First Horizon’s ability to retain and expand its New Orleans private client base depends on her ability to assemble and motivate a strong team.
- Market Penetration
- The pace of First Horizon’s growth in the New Orleans market will be determined by Moisio’s ability to leverage her local network and identify underserved segments within the high-net-worth community.
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