First Horizon Executive Leads Cancer Fundraiser to $1 Million Milestone
Event summary
- Jimmy Dunn, First Horizon’s New Orleans Market President, received the American Cancer Society’s 2025 Event of the Year Award.
- The 'Shuck Cancer New Orleans' fundraiser surpassed $1 million in funds raised for the first time, bringing the total raised since 2018 to over $5 million.
- First Horizon has been a supporter of the 'Shuck Cancer' event since 2018.
- Funds are directed to the Louisiana Access to Care Grant Program, assisting cancer patients with transportation and lodging.
The big picture
First Horizon's involvement in this fundraiser underscores the growing importance of corporate social responsibility (CSR) for regional banks seeking to build goodwill and attract talent. The $1 million milestone demonstrates the potential for impactful community partnerships, particularly when leveraging local leadership like Dunn. This type of engagement can be a key differentiator in a competitive banking landscape, especially as consumers increasingly prioritize values-driven organizations.
What we're watching
- Reputational Risk
- Continued association with charitable events like 'Shuck Cancer' can bolster First Horizon's public image, but any future controversies surrounding the ACS could reflect negatively on the bank.
- Regional Strategy
- The success of this event highlights the importance of localized market presence and community engagement for First Horizon in the New Orleans region, potentially informing similar initiatives elsewhere.
- Executive Alignment
- The recognition of Dunn’s leadership signals alignment between First Horizon’s executive team and its community engagement strategy, which could influence future philanthropic investments.
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