Finn Partners Taps Hotwire Executive to Lead $50M Tech Practice
Event summary
- Laura Macdonald, former Hotwire Americas President, joins Finn Partners as Global Technology Practice Leader.
- Finn Partners' tech practice generated $50.3M in fees in 2025, serving nearly 300 clients.
- Macdonald brings 10+ years of tech communications experience across consumer and enterprise sectors.
- Finn Partners added 50+ new tech clients in the past year.
- Macdonald will lead a 300-person global team from San Francisco.
The big picture
Finn Partners' hire of Laura Macdonald underscores the intensifying competition in tech communications as AI reshapes industry needs. With $50M in annual fees from its tech practice, the agency is positioning itself to capitalize on the growing demand for strategic counsel in navigating complex tech landscapes. Macdonald's experience in scaling tech communications programs could be pivotal as Finn Partners seeks to maintain its growth trajectory in a crowded market.
What we're watching
- Practice Growth
- Whether Macdonald can accelerate Finn Partners' $50M tech practice amid increasing AI-driven demand.
- Client Retention
- How the leadership change impacts client relationships, particularly with emerging tech firms.
- Competitive Positioning
- The pace at which Finn Partners can differentiate itself from competitors like Hotwire in the tech comms space.
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