FINN Partners Adds Food Strategist to Bolster Nutrition and Sustainability Expertise
Event summary
- Janet Helm joins FINN Partners as Head of Food and Nutrition Strategy on September 24, 2026.
- Helm brings 20+ years of experience in nutrition science, brand strategy, and earned media.
- Role focuses on food and beverage, agriculture, and culinary travel client portfolios.
- FINN Partners operates 39 offices globally with $200M in annual fees.
The big picture
FINN Partners' hire of Janet Helm underscores the growing importance of scientific credibility in food marketing. The move aligns with broader industry trends where brands increasingly prioritize nutrition and sustainability storytelling. With $200M in annual fees and 39 global offices, FINN is positioning itself as a leader in specialized communications for the food sector.
What we're watching
- Strategic Differentiation
- How FINN Partners' investment in specialized food expertise will position it against competitors in the fast-growing food and beverage marketing space.
- Client Acquisition
- Whether the addition of Helm will attract new clients in agriculture and culinary travel sectors.
- Market Trends
- The pace at which nutrition and sustainability narratives evolve and how FINN Partners adapts its strategy accordingly.