Finn Partners Taps Wieden+Kennedy Veteran to Lead Integrated Media Push
Event summary
- Kim Sizemore joins Finn Partners as Head of Integrated Media after 18 years at Wieden+Kennedy.
- Sizemore will oversee global media strategy across B2B, B2C, DTC, and nonprofit sectors.
- Finn Partners has grown from $24M to nearly $200M in fees since 2011, with 1,300 employees across 38 offices.
- Sizemore's appointment emphasizes media integration and innovation, including AI and data-driven campaigns.
The big picture
Finn Partners' hiring of Kim Sizemore underscores the industry shift toward integrated media solutions that blend brand-building with performance metrics. The move reflects a broader trend of independent agencies attracting top talent by offering agility and creative freedom. With nearly $200M in annual fees and a global footprint, Finn Partners is positioning itself as a formidable player in the competitive marketing and communications landscape.
What we're watching
- Talent Migration
- Whether Finn Partners can sustain its growth by attracting top talent from established agencies like Wieden+Kennedy.
- Media Integration
- How Sizemore's focus on seamless integration between creative and media will differentiate Finn Partners in a fragmented market.
- AI and Innovation
- The pace at which Finn Partners adopts AI and emerging platforms to drive campaign innovation and business impact.