FINN Partners Launches Travel with Tastemakers Report, Curating Destinations Through Creative Voices

Event summary

  • FINN Partners launched 'Travel with Tastemakers,' a global report featuring insights from 25+ destinations through the perspectives of influential creatives.
  • The report includes contributions from figures like Octavia Spencer, Liya Kebede, Mimi Thorisson, and Bill Bensley, alongside local chefs, designers, and artists.
  • The initiative aims to counter algorithm-driven travel trends by highlighting personal, lived experiences and local cultural nuances.
  • FINN Partners' Global Travel Practice compiled the report, emphasizing the convergence of creativity and place.
  • The report is positioned as a resource for media, destinations, hotels, and lifestyle brands seeking deeper cultural context.

The big picture

FINN Partners' 'Travel with Tastemakers' report taps into a growing trend of travelers seeking meaningful, culturally rich experiences over viral, algorithm-driven recommendations. The initiative positions the agency as a thought leader in blending creative storytelling with travel, potentially attracting partnerships with luxury brands and high-end destinations. With over 1,300 professionals across 35 offices, FINN Partners leverages its global network to amplify the report's reach and impact.

What we're watching

Algorithm Resistance
Whether FINN Partners can sustain demand for human-curated travel content amid the dominance of algorithm-driven platforms.
Cultural Authenticity
How the report's emphasis on local, nuanced experiences will influence travel industry standards and consumer expectations.
Brand Collaboration
The pace at which media, destinations, and lifestyle brands adopt the report's insights for marketing and storytelling purposes.