Benchmark Wine Group Taps FINN Partners for PR Push as Rare Wine Market Expands
Event summary
- Benchmark Wine Group, the top rare wine reseller in the U.S., appointed FINN Partners as its new PR agency of record on March 24, 2026.
- FINN Partners will lead all public relations initiatives, focusing on earned media relations and targeting rare wine and spirit consumers, retailers, restaurants, and collectors.
- Benchmark Wine Group reported over $50M in annual revenue, with 2025 being its best year in joint history.
- The company acquired The Wine Spectrum in 2024 and operates several affiliated brands, including Brentwood Auctions, The Wine Market Journal, and Spirits Market Journal.
The big picture
Benchmark Wine Group's selection of FINN Partners underscores the strategic importance of PR in the competitive rare wine market. As luxury consumers and collectors evolve, the ability to tell a compelling story through earned media becomes crucial. With over $50M in annual revenue and a growing portfolio of affiliated brands, Benchmark is positioning itself for further expansion, leveraging FINN Partners' expertise in luxury lifestyle and technology sectors to connect with a broader audience.
What we're watching
- Market Expansion
- How FINN Partners' global perspective will affect Benchmark Wine Group's reach among next-generation wine collectors.
- Technology Integration
- Whether Benchmark's new technological advancements will enhance customer service and maintain its market leadership.
- Strategic Partnerships
- The pace at which Benchmark Wine Group can leverage FINN Partners' expertise to solidify its position as the top resource for rare wine collectors.
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