Fifth Third Slashes Fees for Comerica Customers Ahead of September Transition — Fifth Third Bancorp (Fifth Third Bank)

Event summary

Fifth Third will eliminate monthly maintenance fees for many Comerica customers transitioning to its Momentum® Checking account, with potential annual savings of $156–$264 per customer.
Comerica customers will gain access to Fifth Third's Early Pay feature, allowing eligible direct deposits up to two days early and tax refunds up to five days early.
The transition expands Fifth Third's branch network to 15 states with approximately 1,750 branches nationwide and access to over 21,000 in-network ATMs.
Fifth Third is restoring drive-through services at 55 locations and making ADA accessibility upgrades at select branches post-transition.

The big picture

Fifth Third's strategic move to lower fees and enhance digital banking capabilities for Comerica customers aligns with broader industry trends toward fee transparency and faster access to funds. The expansion of its branch network and digital tools positions Fifth Third to compete more aggressively in a consolidating regional banking landscape.

What we're watching

Customer Retention: Whether Fifth Third can sustain the acquired customer base through enhanced digital offerings and fee reductions.
Operational Integration: The pace at which Fifth Third integrates Comerica's operations without disrupting service quality.
Competitive Positioning: How the expanded branch network and lower fees will affect Fifth Third's market share in key regions.