Fibocom's LPWA Module Targets Pet Tech Growth, Extends Battery Life

Event summary

  • Fibocom Wireless Inc. launched the MQ771-GL module at Embedded World 2026 in Nuremberg, Germany.
  • The MQ771-GL module offers up to 90% improvement in battery life compared to previous generations, achieved through PSM current as low as 1 μA and eDRX technology.
  • The module supports global Cat.M / NB-IoT frequency bands and multi-mode network switching.
  • Fibocom is listed on both the A-share (300638.SZ) and H-share (0638.HK) markets.
  • The MQ771-GL supports physiological monitoring (heart rate, respiratory data) for behavior and health analysis.

The big picture

The pet tech market is experiencing rapid growth, driven by increasing pet humanization and a desire for data-driven pet care. Fibocom's MQ771-GL module addresses a key pain point – battery life – which has been a significant barrier to wider adoption of smart pet collars. By focusing on low-power consumption and global connectivity, Fibocom is positioning itself to capitalize on this trend, but faces competition and potential regulatory hurdles.

What we're watching

Adoption Rate
The success of MQ771-GL hinges on adoption by pet collar manufacturers; the degree to which this module becomes an industry standard will dictate Fibocom’s market share gains.
Competitive Landscape
Other module providers will likely respond with competing offerings, potentially eroding Fibocom’s pricing power and necessitating ongoing innovation to maintain a technological edge.
Data Privacy
As pet collars increasingly collect sensitive health and behavioral data, regulatory scrutiny and consumer concerns around data privacy will likely intensify, impacting market growth and Fibocom’s long-term prospects.

Related topics

IoT