Express Wash Concepts Expands Pittsburgh Sports Portfolio with Penguins Partnership
Event summary
- Express Wash Concepts' Clean Express Auto Wash named official car wash of the Pittsburgh Penguins on September 29, 2026.
- Partnership includes in-arena visibility, digital engagement, and a first-goal free wash promotion for Penguins fans.
- Clean Express plans to open seven additional locations in Greater Pittsburgh by the end of 2026, expanding to 20 total locations.
- Company already partners with Pittsburgh's other major sports teams: Steelers and Pirates.
The big picture
This partnership represents Express Wash Concepts' continued strategic focus on regional market dominance through sports team affiliations. The company is leveraging Pittsburgh's passionate sports culture to drive brand awareness and customer loyalty, while expanding its physical footprint in a key growth market. With 143 locations across six states, this move positions Clean Express as a major player in the express car wash industry.
What we're watching
- Market Saturation
- Whether Express Wash Concepts can sustain growth in Pittsburgh's competitive car wash market.
- Brand Synergy
- How the Penguins partnership will affect Clean Express's market penetration compared to existing Steelers and Pirates deals.
- Operational Execution
- The pace at which Clean Express can successfully open and integrate seven new Pittsburgh locations by year-end.
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