Express Wash Concepts Expands Detroit Footprint with Bloomfield Hills Opening — Express Wash Concepts, LLC (EWC)

Event summary

Express Wash Concepts (EWC) opened its 17th Clean Express Auto Wash location in Michigan, at 40 E. Square Lake Blvd. in Bloomfield Hills.
The company operates 142 locations across six states and has two additional Michigan sites under construction, set to open by year-end 2026.
Grand opening promotions include free 'Ceramic 4 Ultra' washes (valued at $26) from July 17-26, 2026, and discounted Wash Smart Unlimited Club memberships.
$10 will be donated to CARE House of Oakland County for every new membership purchased during the event.

The big picture

Express Wash Concepts is reinforcing its dominance in the Detroit express car wash market through strategic location expansions. The company's focus on high-quality service, environmental sustainability, and community involvement aligns with broader industry trends toward convenience-driven consumer experiences and corporate social responsibility. With two additional Michigan locations set to open by year-end 2026, EWC is positioning itself for continued growth in a competitive regional market.

What we're watching

Market Penetration: Whether EWC can sustain its rapid expansion pace in the Greater Detroit area while maintaining operational efficiency.
Customer Acquisition: How effective the grand opening promotions will be in driving long-term membership growth and customer retention.
Community Engagement: The impact of EWC's philanthropic initiatives on brand loyalty and local market positioning.