Experian Expands Fraud Prevention with Real-Time Debit Card Verification via Fiserv Tie-Up
Event summary
- Experian Link™ now offers real-time debit card verification through a partnership with Fiserv, enhancing fraud prevention for merchants.
- The integration leverages Fiserv’s VerifyNow™ Advantage for instant bank account and debit card ownership verification.
- Experian Link has already helped businesses increase auto-approval rates by up to 10%, with one retailer reporting $8 million in additional monthly revenue.
- Experian’s fraud prevention solutions helped clients avoid an estimated $19 billion in fraud losses globally in 2025.
The big picture
Experian’s move comes as AI-driven fraud accelerates, forcing merchants to balance tighter risk controls with customer friction. The partnership with Fiserv strengthens Experian Link’s coverage, providing a more comprehensive view of payment trustworthiness across both credit and debit transactions. This aligns with broader industry trends toward real-time data-driven fraud prevention solutions.
What we're watching
- Fraud Prevention Evolution
- How Experian’s integration with Fiserv will affect the pace of fraud prevention innovation in the payments ecosystem.
- Market Adoption
- Whether merchants will widely adopt real-time debit card verification to reduce false declines and improve customer experience.
- Competitive Dynamics
- The potential for other data and technology providers to introduce similar real-time verification solutions.
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