Expanse Studios Launches Full Portfolio on Meridianbet.be in Belgium
Event summary
- Expanse Studios launched its full portfolio of 60+ games on Meridianbet.be in Belgium on February 23, 2026.
- The launch follows the granting of a B+ online gaming license (License B+ 4016) to Expanse Studios' Belgian subsidiary.
- Belgium's online casino segment generated €455 million in gross gaming revenue (GGR) in 2023, up 20.2% year-over-year.
- Expanse Studios aims to leverage Meridianbet.be's seven-year operational history in Belgium for high-margin distribution.
The big picture
Expanse Studios' launch in Belgium marks a strategic shift from licensing to high-growth revenue phase, leveraging Golden Matrix Group's existing infrastructure. The move underscores the importance of vertical integration in high-margin, strictly regulated markets. With a growing portfolio of 56 proprietary titles, Expanse Studios is positioning itself to capitalize on the increasing digital adoption in Europe's mature gambling environments.
What we're watching
- Market Penetration
- How Expanse Studios will perform in a concentrated market where 10 operators control 94% of wagers.
- Revenue Growth
- Whether the elimination of third-party aggregator fees will significantly boost revenue per spin.
- Player Retention
- The effectiveness of AI Casino Recommender technology in increasing player lifetime value (LTV).
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