Exelon Launches $60M Customer Relief Fund Amid Rising Energy Costs — Exelon Corporation

Event summary

Exelon launched the “ON for You” advertising campaign on July 15, 2026, featuring real customers discussing energy affordability and reliability.
The campaign complements The Exelon Promise initiative, which includes a $60 million Customer Relief Fund that has provided direct financial assistance to over 100,000 low- and middle-income residents and small businesses in 2025.
Exelon’s operating companies saved customers more than $1 billion in avoided outages in 2025 and approximately $580 million per year by managing operations and keeping costs below inflation.
The campaign highlights the lack of adequate power generation driving up energy supply costs, with 75% of increases on Exelon customer bills attributed to supply.

The big picture

Exelon’s “ON for You” campaign and The Exelon Promise initiative reflect the broader industry challenge of balancing affordability with reliability amid rising energy supply costs. As AI, electrification, and data centers drive up demand, utilities like Exelon are increasingly advocating for long-term fixes to address infrastructure gaps and maintain grid stability. The company’s efforts highlight the strategic tension between immediate customer relief and systemic policy changes needed to secure a stable energy future.

What we're watching

Regulatory Advocacy: Whether Exelon’s push for utility-generated power and long-term policy solutions will gain traction amid rising energy supply costs.
Customer Relief Sustainability: The pace at which Exelon can sustain its $60 million Customer Relief Fund and other direct customer relief measures.
Grid Modernization: How Exelon’s investments in grid modernization will address growing demand and maintain reliability during extreme weather conditions.