Eva Live to Acquire Psquared for $50M in Revenue, Boosting AI-Powered Ad Tech

Event summary

  • Eva Live signs LOI to acquire Psquared, adding $50M in revenue over the last four years on a profitable basis.
  • Psquared brings a founder-led, multi-channel performance marketing team with expertise across Meta, Google, TikTok, and native inventory.
  • Jean-Sebastien Paul, founder of Psquared, will continue leading the subsidiary post-acquisition.
  • The deal aims to expand Eva Live’s customer acquisition, media optimization, and cross-channel capabilities.
  • Transaction remains subject to due diligence, definitive documentation, regulatory approvals, and other customary closing conditions.

The big picture

Eva Live’s acquisition of Psquared aligns with the broader trend of AI-powered solutions driving growth in the digital advertising sector. The deal mirrors the playbook used by AppLovin, which leveraged similar AI-driven optimization and customer acquisition capabilities to become one of the world’s most valuable ad-tech companies. The strategic move positions Eva Live to rapidly scale its AI platform by integrating proven media-buying expertise and multi-channel execution capabilities.

What we're watching

Integration Challenges
How Eva Live will merge Psquared’s media-buying expertise with its AI platform to drive operational synergies.
Market Share Capture
Whether the combined entity can accelerate advertiser growth and capture significant market share in the $1 trillion digital ad market.
Execution Risk
The pace at which Eva Live can scale its AI-driven growth engine post-acquisition.

Related topics

Acquisition