eToro Unveils AI-Powered App with Agentic Trading and Self-Custody Crypto
Event summary
- eToro launched a new AI-first mobile app on July 7, 2026, featuring proactive insights via Tori, its AI agent.
- The app introduces sub-accounts for goal-based investing and enhanced trading capabilities with eToro Edge, a desktop platform for active traders.
- eToro also unveiled an expanding App Store for third-party trading tools and instant self-custody crypto wallets powered by Zengo.
The big picture
eToro's new app reflects the broader trend of AI integration in fintech, aiming to provide personalized, proactive investing tools for retail users. The inclusion of self-custody crypto wallets positions the platform as a hybrid between traditional and decentralized finance. With 40 million registered users, eToro's move could set a benchmark for how AI and community-driven insights reshape retail trading.
What we're watching
- AI Adoption
- How eToro's AI agent Tori will impact user engagement and trading behavior.
- Regulatory Compliance
- Whether eToro can navigate varying regulatory landscapes for its new features across different jurisdictions.
- Market Differentiation
- The pace at which competitors adopt similar AI and self-custody solutions to match eToro's offerings.
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