EssilorLuxottica and Meta Expand AI Glasses Lineup with New Audio Models and Ray-Ban Meta Gen 3
Event summary
- EssilorLuxottica and Meta unveiled new AI glasses, including Ray-Ban Meta Audio and Ray-Ban Meta Gen 3, at Meta Connect on September 24, 2026.
- The companies will offer over 100 styles of AI glasses by the end of 2026, with new models like Clubmaster, Burbank, Aviator, Zena, and Wayfarer.
- Meta’s personal AI agent, Muse, will be integrated into AI glasses, along with new features like Dynamic Photo, Landscape Crop Mode, and Hearing Enhancement.
- Global retail expansion includes new markets such as Poland, Portugal, Israel, South Africa, Indonesia, Thailand, Hong Kong, New Zealand, Malaysia, and the Philippines.
- Ray-Ban Meta Display glasses are now available in the UK and Canada, with pre-orders starting in France, Italy, and Germany.
The big picture
EssilorLuxottica and Meta are solidifying their leadership in the AI glasses category with a rapid expansion of product offerings and global retail presence. The integration of Meta’s personal AI agent, Muse, and new features like Hearing Enhancement underscores the strategic shift towards more personalized and health-focused smart eyewear. The companies' ability to anticipate and deliver on consumer needs positions them to capture a significant share of the growing smart eyewear market.
What we're watching
- Product Differentiation
- How the introduction of Ray-Ban Meta Audio and Gen 3 models will affect market share and consumer adoption.
- Regulatory Compliance
- Whether the Hearing Enhancement feature, an FDA-cleared software, will face regulatory scrutiny in new markets.
- Market Penetration
- The pace at which EssilorLuxottica and Meta can expand into new geographies and sustain growth.
Related topics