Nick Saban to Keynote ELFA Annual Convention, Highlighting…

Event summary

Nick Saban, seven-time national championship-winning football coach, will deliver a keynote at ELFA’s 65th Annual Convention on October 25–27, 2026, in Palm Desert, California.
The event, themed 'Invest, Empower, Expand,' will focus on building resilient teams and driving sustainable growth in the $1.3 trillion equipment finance industry.
Channel, a leading independent lender in equipment finance, is partnering with ELFA to sponsor Saban’s appearance.
ELFA represents over 600 member companies in the U.S. equipment finance sector.

The big picture

The equipment finance industry, valued at $1.3 trillion, is increasingly focused on fostering resilient teams and sustainable growth. ELFA’s decision to feature Nick Saban underscores the sector’s emphasis on leadership and strategic vision amid rapid industry evolution. Channel’s sponsorship highlights its alignment with these priorities, positioning the company as a key player in the small business financing space.

What we're watching

Leadership Impact: How Nick Saban’s leadership principles will translate to the equipment finance industry’s focus on team-building and sustainable growth.
Industry Engagement: Whether ELFA’s partnership with Channel will strengthen its position as a premier gathering for equipment finance professionals.
Strategic Alignment: The pace at which Channel can leverage this high-profile event to reinforce its commitment to the small business financing sector.