eQ Group Bolsters International Expansion with Veteran Real Estate Hire
Event summary
- Pertti Vanhanen has been appointed Director, International Business at eQ Group, effective March 2, 2026.
- Vanhanen previously served as CEO of Cromwell Property Group’s European and Singapore operations.
- eQ is targeting international expansion and institutional clients, particularly in Private Equity and real estate investments, as part of its 2030 strategy.
- eQ’s AUM totals approximately EUR 13.8 billion.
- Kasperi Putkonen and Sara Hedberg Chance were previously appointed to bolster international sales in summer 2025.
The big picture
eQ Group’s strategic shift towards international expansion, particularly within Private Equity and real estate, reflects a broader trend among Finnish asset managers seeking to diversify revenue streams and capitalize on global investment opportunities. The appointment of Vanhanen, with his extensive experience at Cromwell and Aberdeen, signals a serious commitment to this strategy. This move positions eQ to compete more directly with larger, international players, but also introduces execution risks associated with entering new markets.
What we're watching
- Execution Risk
- Vanhanen’s success will hinge on integrating his experience and network to accelerate eQ’s international growth, which may require navigating differing regulatory environments and client expectations.
- Competitive Landscape
- The increased focus on international markets will intensify competition with firms like Cromwell Property Group and Aberdeen, requiring eQ to differentiate its offerings and pricing.
- Growth Trajectory
- The pace at which eQ can leverage Vanhanen, Putkonen, and Hedberg Chance’s expertise to secure new institutional clients will determine the success of its 2030 internationalization goals.
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