Epson's Channel Marketing Lead Honored in CRN 2026 Women of the Channel

Event summary

  • Jessica Ornelas, Epson's commercial channel marketing manager, named to CRN's 2026 Women of the Channel list.
  • Ornelas has over six years of experience in go-to-market strategies and channel growth initiatives at Epson.
  • She led performance-based growth programs and strategic partner business activities in 2025.
  • Ornelas will focus on aligning marketing investments with sales and strengthening cross-functional collaboration in 2026.

The big picture

Epson's recognition of Jessica Ornelas underscores the growing importance of strategic channel marketing in the IT and print ecosystem. As companies increasingly rely on partner networks to drive growth, the ability to cultivate meaningful relationships and align marketing investments with sales objectives becomes critical. Epson's focus on performance-based growth programs reflects broader industry trends toward data-driven channel strategies and collaborative business models.

What we're watching

Channel Strategy
How Ornelas' focus on performance-based growth programs will impact Epson's partner ecosystem.
Cross-Functional Alignment
The pace at which Epson can strengthen collaboration between marketing and sales teams.
Industry Leadership
Whether Epson can sustain its position as a leader in the IT and print channel through strategic investments.

Related topics

Technology