Envestnet Deepens Osaic Ties to Boost Advisor Scalability
Event summary
- Envestnet and Osaic expanded their partnership to integrate wealth management technology for advisors, supporting 733,000 Osaic advisor accounts as of March 31, 2026.
- Osaic's Wealth Management Platform (WMP), powered by Envestnet, drives adoption of unified managed accounts (UMAs), separately managed accounts (SMAs), and fund strategist provider (FSP) sleeves.
- Advisor adoption of Envestnet Private Wealth solutions grew 60% over the past two years across the Osaic platform.
- Osaic experienced a 20% year-over-year increase in total assets on WMP from 2024 to 2025.
The big picture
The partnership underscores the industry shift toward platform-based asset management and advisory solutions, reflecting a broader trend of advisors seeking integrated technology stacks to streamline operations. With Envestnet supporting $7.0 trillion in platform assets and Osaic managing significant advisor growth, the collaboration highlights the strategic importance of scalable, efficient wealth management technologies.
What we're watching
- Advisor Efficiency
- How the unified platform will affect advisor productivity and client outcomes.
- High-Net-Worth Growth
- Whether the 60% adoption rate of Private Wealth solutions can be sustained.
- Industry Trends
- The pace at which other wealth management firms adopt similar technology integrations.
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